There is no doubt that the pandemic has greatly impacted and changed the way we live our lives. It has reshaped how we interact with others and view the world around us. One aspect that stands out is how our beauty habits have changed!
Here are three key beauty trends that have emerged post-COVID-19 and are currently reshaping the world of beauty:
Trend 1: Skinimalism – When Less Is More
A trend that combines “skin” and “minimalism” to simplify your skincare and makeup routine has started to gain even more traction after covid-19. Studies have shown that the pandemic has resulted in more consumers focusing on fewer, long-lasting beauty products that can be applied quickly1.
If you would like to give Skinimalism a try, here are some tips:
- Skip complicated skincare routines
Less is more. Give your skin what it needs and focus on choosing the right basics for your skin type. Your skincare routine can be as simple as using a cleanser, toner, serum, moisturiser and most importantly sunscreen!
- Switch to multi-tasking products
Not only does this help to reduce clutter, products with combined action are formulated carefully as oppose to using single function products where you might layer on too many ingredients onto your skin, thereby causing skin irritation.
- Pick these active ingredients for your skin
Niacinamide, retinol, vitamin C and hyaluronic acid are great for your skin. These ingredients can combat skin issues from sun damage, premature ageing and heal acne breakouts. Do your research to avoid mixing the wrong ingredients in your routine!
Achieving great skin doesn’t have to be complicated or require many products. Sometimes, it’s about doing less and choosing what is best!
Trend 2: Beauty with a Responsible Twist
Conscious beauty is an ongoing trend that is set to continue for the next few decades. Consumers purchasing naturally produced ingredients in face and body products actually rose by 6% in 20212. Here are 4 signs to look out for when choosing your beauty products:
- Palm oil free
Trend 3: Embracing one’s natural beauty
With the significant increase in the amount of time we spend video conferencing at work, individuals are starting to become more empowered to take charge of their own beauty. According to a survey done by Mckinsey, “consumer attitudes are starting to shift with regards to beauty, and healthy aging with an increase in awareness and acceptance of aesthetics, generating demand from new patient segments, including men and millennials3.”
While skincare is important to ensure healthy skin, non and minimally invasive aesthetic treatments like Micro-focused ultrasound with visualisation, dermal fillers or the pure^ botulinum toxin can help supplement your routine and holistically address different skin layers and aspects of the ageing process in a more targeted manner.
1, 2 Kantar 2022, On trend: The evolving beauty consumer 2022 Global E-Report, accessed 20 July 2022, <https://www.kantar.com/inspiration/fmcg/less-is-more-how-the-pandemic-shifted-the-beauty-market>.
3 Oliver Leclerc, Nils Peters, Arnold Scaglione and Joe Waring 2021, From extreme to mainstream: The future of aesthetics injectables, McKinsey, accessed 20 July 2022, <https://www.mckinsey.com/industries/life-sciences/our-insights/from-extreme-to-mainstream-the-future-of-aesthetics-injectables>.
^Pure refers to the absence of complexing proteins, inactive neurotoxin, flagellin and bacterial DNA contaminants1
1. Park JY, et al. Neurotoxin impurities: A Review of threats to Efficacy. Plast Reconstr Surg Glob Open. 2020;8(1):e2627″