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Confidence beyond the frame.

Consumers are editing their photos, but is this what they truly want?

Have you posted any edited photos of yourself on to social media?

Click below and find out how other consumers from Asia Pacific think!

  • 82%
  • 18%
82% of consumers surveyed post edited photos of themselves on social media.
Merz Aesthetics: Social Media’s Influence on Confidence in APAC Consumer Study

Does photo editing impact your confidence?

  • 80%
  • 20%
80% believe that editing photos for social media leads to unrealistic and unachievable beauty standards.
Merz Aesthetics: Social Media’s Influence on Confidence in APAC Consumer Study

Will you take action to enhance your confidence?

  • 90%
  • 10%
90% of consumers believe aesthetic treatments will help them to feel more confident.
Merz Aesthetics: Social Media’s Influence on Confidence in APAC Consumer Study

What pushes you to edit your photos?

82% of people posted edited photos of themselves on social media, and the most common edits include:
  • Correcting skin tone (47%)
  • Creating flawless skin (45%),
  • Slimming the face (38%),
  • Enlarging the eyes (23%),
Merz Aesthetics: Social Media’s Influence on Confidence in APAC Consumer Study

Step beyond the frame of societal beauty standards to embrace what is uniquely you

  • The Fashionista’s story beyond the frame.

    Feeling the pressure to always be photo ready? Challenge the norm. Unlock your own brand of confidence – step beyond the frame and embrace your own style and unique features.

    #ConfidenceBeyondTheFrame
  • The Mother’s story beyond the frame

    Juggling the duties of motherhood yet having to make it look seamless? Unlock your own brand of confidence – step beyond the frame and defy expectations of what motherhood should be.

    #ConfidenceBeyondTheFrame
  • The Yogi’s story beyond the frame.

    Stressing about the perfect yoga pose just for the gram? Don’t sweat it. Unlock your own brand of confidence – step beyond the frame and discover what truly makes your heart beats.

    #ConfidenceBeyondTheFrame

Social media imposes unrealistic expectations of beauty, trapping many within this societal framing of what is considered beautiful.

It takes courage to be authentic. Take a personal journey with Merz Aesthetics to discover, enhance and embrace your own unique definition of beauty. Step out of the frame and unlock the confidence to look better, feel better and live better.

#ConfidenceBeyondTheFrame

Campaign Video

Research Findings

Find out what APAC consumers think about photo editing.

Surveyed amongst 4,000 consumers and 380 healthcare professionals across 8 territories including Australia, Hong Kong, Indonesia, the Philippines, Singapore, South Korea, Taiwan and Thailand.

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