About My Serendipity Journey

Are the beauty industry’s unrealistic standards and ideals of beauty creating less self-love in people?

We surveyed 3,210 individuals across 11 Asia Pacific countries to find out how people felt about beauty, self-worth and aesthetic treatments today.

While self-confidence levels have improved over the last decade, we found that men and women still battle to feel self-confident or even pay themselves a compliment.

Watch this video – their answers may surprise you.

Scroll for more interesting findings.

Merz Aesthetics APAC Consumer Study: “Discovering The Truth About Beauty and Self-Confidence” in partnership with Frost & Sullivan across 11 Asia Pacific countries (Australia, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam) included 3,210 women and men from the ages of 21 to 55 years old.

Merz Aesthetics is a global medical aesthetics business with 113 years of empowering healthcare professionals and patients to live every day with confidence. We aim to help people around the world look, feel and live like the best versions of themselves. When we discovered that a high number of people in Asia Pacific still find it hard to appreciate their beauty or even pay themselves a compliment, we began our quest to challenge the unrealistic ideals and standards of the beauty industry.

Thus, the Merz Aesthetics Serendipity JourneyTM (MASJ) was born.

The first “MASJ Squad” made up of influential and accomplished thought-leaders from across 11 Asia Pacific countries was formed in 2018.

By sharing stories of how they overcame their personal struggles and embraced their individuality without conforming to society’s standards of perfection, the squad has inspired many to create their own definitions of beauty.

Today, our growing MASJ community continues to transform the way society perceives beauty, and shows us all that enhancing one’s appearance through makeup, fashion, exercise or medical aesthetics, are part of pursuing the best version of oneself.

Together, we can spread the message that beauty can and should be defined on our own terms.


Our mission is to empower individuals to discover, enhance and embrace their own uniqueness and individuality.

To guide them on a journey where they discover that their most defining features are what makes them truly beautiful.

Inspire them to enhance their favourite features, in pursuit of the best version of themselves.

And embrace a Serendipity Journey filled with self-love and delightful discoveries. Unleashing their most beautiful selves, while defining beauty on their own terms, every step of the way.

We strive to help individuals reach their full potential and embody an exclusive edition of beauty.

Because everyone has a unique angle, feature and story to celebrate. Everyone deserves to be their own kind of beautiful. And everyone deserves to be “Exclusively Me”.

Start your Serendipity Journey today.

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