Latest campaign
Confidence beyond the frame.
Consumers are editing their photos, but is this what they truly want?
Have you posted any edited photos of yourself on to social media?
Click below and find out how other consumers from Asia Pacific think!
- 82%
- 18%
Does photo editing impact your confidence?
- 80%
- 20%
Will you take action to enhance your confidence?
- 90%
- 10%
What pushes you to edit your photos?
Step beyond the frame of societal beauty standards to embrace what is uniquely you
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The Fashionista’s story beyond the frame.
Feeling the pressure to always be photo ready? Challenge the norm. Unlock your own brand of confidence – step beyond the frame and embrace your own style and unique features.
#ConfidenceBeyondTheFrame -
The Mother’s story beyond the frame
Juggling the duties of motherhood yet having to make it look seamless? Unlock your own brand of confidence – step beyond the frame and defy expectations of what motherhood should be.
#ConfidenceBeyondTheFrame -
The Yogi’s story beyond the frame.
Stressing about the perfect yoga pose just for the gram? Don’t sweat it. Unlock your own brand of confidence – step beyond the frame and discover what truly makes your heart beats.
#ConfidenceBeyondTheFrame
Social media imposes unrealistic expectations of beauty, trapping many within this societal framing of what is considered beautiful.
It takes courage to be authentic. Take a personal journey with Merz Aesthetics to discover, enhance and embrace your own unique definition of beauty. Step out of the frame and unlock the confidence to look better, feel better and live better.
#ConfidenceBeyondTheFrame
Campaign Video
Research Findings
Find out what APAC consumers think about photo editing.
Surveyed amongst 4,000 consumers and 380 healthcare professionals across 8 territories including Australia, Hong Kong, Indonesia, the Philippines, Singapore, South Korea, Taiwan and Thailand.
